About Us

Our business started life as seasonal festive cake company in 1997, it was founded by Kaz Staples, a young mum who decided to make some extra cash for her family at Christmas. Being a keen baker, this seemed like a logical way to generate income.  Kaz saw a gap in the market for high-end Christmas Cakes and decided to fill it.  Fast forward 25+ years later and pure delish is a real kiwi business success story. 

The festive cake business took a pivotal turn in 2006 when the first Farro Fresh store was about to open in Auckland.  The owners were looking for a high-end muesli, so they approached Kaz to see if she might be able to make one. That’s when our first cereal was born, Original Chunky Nut Muesli, still one of our most popular products. At the time, it was a risk, as it cost considerably more than any other breakfast cereal on the market.  However once consumers saw and tasted the quality it soon became a much sought after product which led to the creation of the premium breakfast cereal market in New Zealand.  A space that pure delish have been market leader of ever since!

Over the next 15+ years our product range has expanded from one cereal to several, plus snack bars, biscuits, slabs and snacking clusters.  You’ll even find some of our popular snack bars on Air New Zealand and up on the skifields!

As our customers have got more adventurous, and food and diet trends come and gone, we have innovated and released products like the first paleo/grain-free cereal to the market, top seller Raspberry & Maple Nut Nograin-ola.  We’ve also released interesting flavour combo’s like Strawberry & Pistachio, Pecan & Pure Maple and Black Doris Plum along with exciting new snacking products like our almond based snacking cluster range. 

At the heart of pure delish are the team. A team who bring life, laughter and dedication to the workplace each and every day.  Our bakeries are manned by real people – blending, weighing, baking and quality checking – there’s not a factory robot in sight! 

We are a melting pot of cultures and experience and we’re sure this is the secret ingredient that takes our products from great to unrivalled.